Who's funeral is it anyway?

A glass carriage led by two gleaming black horses, black manes flowing, with a smart heraldic cross over their backs, stood outside the south door of Winchester Cathedral. It was clearly an important funeral.
The next day, I asked one of the cathedral staff whose funeral it had been.
"Nobody's!" was the reply. "It was a photo shoot for a funeral company. In fact, it caused quite a stir because some tourists were taking photographs and were really shocked when a white van drew up behind the carriage and the driver shoved  in the coffin. They thought it was very disrespectful and had to be told that the coffin was in fact empty!"