Memory recovery

I have been having a mental block about a company called Energy Recovery. I've been making quite a few presentations recently which involve mentioning this company and, for the first few times, simply could not recall its name which was most embarrassing. A useful memory tool has solved this problem which involves attaching a mental image to a name. Now, whenever I think of the company I see an image of a Lucozade bottle and I say "Energy Recovery" with confidence. Fortunately I have not yet said, "Lucozade" by mistake.