Tuesday, April 08, 2014

Branding

 
Kraft ran a competition for its employees to think of a new name for the company's business outside the US. The winning entry was "Mondelez" on the basis that "monde" implies global and "delez" delicious. Two brands were exempt from that: Kraft ruled there would be no Mondelez Creme Eggs, nor Mondelez Philadelphia Cream Cheese.

3 Comments:

Anonymous kinglear said...

I personally find the crème eggs disgusting - but I know they are one of the world's greatest marketing successes

8:52 am  
Blogger Winchester whisperer said...

Yes - they're too sickly

9:01 am  
Blogger Angus said...

If only they sold them in France ! Absence makes the heart grown fondant.

7:33 pm  

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